Harry Potter Goes Eco-Friendly

by Christine Sine

Here is a bit of news that I hope warms the hearts of all Harry Potter fans.  And all accomplished by a small non profit based in Vancouver. I am not sure what the connection is to the international prayers I have been highlighting but it seemed too good to ignore.
Harry Potter and the Deathly Hallows“The seventh book in the blockbuster Potter franchise is being touted as the greenest book in publishing history, thanks to a non-profit group that has persuaded publishers, printers and pulp producers to opt for forest-friendly paper.

Raincoast Books, which expects to sell about 1.2 million copies of “Deathly Hallows,” was the first publisher to back the initiative in 2003.

Today, 16 publishing houses worldwide have committed to using recycled, or ancient forest friendly (AFF), paper for the final instalment of J.K. Rowling’s wizard tale.

That will mean 200,000 fewer trees will be felled to feed Potter demand, or the equivalent of 2.5 green and leafy Central Parks, according to Nicole Rycroft, executive director of Markets Initiative, the Vancouver-based group behind the push.  Read more on from the Financial Post

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